About the Shop
Who we are, how we buy, and why there's a tasting bar on a Friday.
A shop, not a warehouse
[Your opening line — why this shop exists.]
[Tell the real story — when you opened, who's behind the counter, what you were doing before, and what you wanted the neighbourhood to have. This is the most valuable original writing on the site.]
[Keep going — the regulars, how the Friday tastings started, and how the shelf has changed since you opened.]
What's on the shelf
Wine
[How you choose wine — regions you lean on, importers you trust, price bands you focus on, and what you won't stock.]
Beer
[Your beer range — local breweries, imports, singles vs packs, and how often it rotates.]
Anything else
[Spirits, cider, non-alcoholic options, snacks, glassware — whatever else you carry.]
How we got here
[Milestone]
[What happened.]
[Milestone]
[What happened.]
[Milestone]
[What happened.]
Use real dates and real milestones, and only mention press or awards you genuinely received.
Tastings, events & private hire
[Whether you host private tastings, corporate events or wine clubs — capacity, pricing, and how to enquire. If you don't, say so plainly.]
Special orders & cases
[Whether you'll order in a specific bottle, your case discount, and delivery options if you offer them. Note that shipping alcohol is heavily regulated and varies by state — only advertise delivery you're licensed to do.]
In the US, alcohol marketing is overseen by the TTB and by your state's ABC board, and the rules are stricter than for ordinary retail. Put your real licence number in the footer. Don't make health, therapeutic, nutritional or "curative" claims about any drink, don't suggest alcohol improves performance or solves problems, and be careful with promotions: many states restrict discounts, "all you can drink" pricing, and giving alcohol away free. A "15% off" tasting offer is common, but check that the discount structure you advertise is permitted where you are before you publish it.
Accessibility
[Describe access honestly — step-free entry, aisle width, where the tasting bar sits.]